Share a bit about You.
I was born and brought up in Udaipur. I have done Graduation (BBA & B.Ed). Previously I was a high school teacher in Lilavatibai Podar Mumbai but presently I am the owner of StyleCourt Udaipur.
Since my early teens like most of the other girls, I had an immense love for clothes. Clothes that are not just clothes but fashionable clothes. I never used to shop from Udaipur; it was always from markets and malls of Delhi. Every time my father used to go for meetings and business trips, my list of different types of dresses would be ready!
Share us some details about StyleCourt.
StyleCourt is a trend driven online pre-order women’s western wear store. StyleCourt focuses more on the latest trends in fashion. We do have accessories as a part of our store in which mainly neckpieces, earrings, bags and goggles are there. StyleCourt gets you the latest fashion styles at your doorstep. You need not to crib anymore about your city Udaipur being backward in fashion.
All latest styles; be it in maxi dresses, jumpsuits, skirts, crop tops, culottes pants, rompers, skater dresses, midi dresses, bodycon dresses, blazers, shirts, off shoulder dresses etc. are there. It takes minimum of 8-10 days for delivery of the product. As it’s a pre-order service, so after getting the payment the order is confirmed. COD is available for Udaipur. We do keep stock in hand but that’s just 5%, rest 95% is sold via Instagram, FaceBook and on Whatsapp.
How did you start your venture? What motivates you to continue?
After shifting from Mumbai to Udaipur, the only cause of concern for me was from where I’ll buy clothes from. Might sound stupid to some but it’s the major cause of worry for most of the girls who are up-to-date with fashion in Udaipur. We do have options of many websites but then I’m quite dubious about the quality and most importantly latest fashion wear. This one thought sparked an idea about StyleCourt. I thought of why not to start something of my own. I was sick of hearing from my Udaipur friends that “yaha kuch latest nahi milta yaar.. jo bombay delhi me aaj fashion hai vo ek saal yaa six months baad yaha aata hai..!!!” So why not bring down this cribbing for fashion. My friends and many other people are at ease because they love the dresses.
I always wanted to do something by my own and this keeps me motivated. Of course I did teaching job in Mumbai’s best school PODAR but there had to be something of mine solely. The major motivation comes from clothes. The love for clothes is the motivation and when I hear people saying that they love the dress received from my venture or “I can only think of your store for shopping in Udaipur” it just makes my day. We do have clients of other cities like Jaipur, Mumbai, Pune, Solapur, Nagpur, Delhi, Sikar, Ahmedabad, Tibet, Chandigarh, Chittor, Surat as the main business runs via Social Media Sites.
How do you define Trend?
Trend for me means the acceptance for something new. A new style that is introduced by fashion world and celebrities around the world. A trend is what starts from celebs and gets carried forward by common people. Trends are not steady they keep changing. The life itself is all about growth and change.
Being a woman, is there any instance where you faced some problem? How did you get over it?
Problems/shortcomings are there in every business, for all be it a man or a woman. Being an independent girl since beginning, I didn’t face as such problems in our city Udaipur. I’ve lived alone in Mumbai doing a job, earned money, paid my bills/rent/expenses, explored markets and made a living by myself so I’m quite adapted to do things on my own. As such there are no problems.
And even if I face some issues, I try to give my best to solve the troubles. If not, then my younger brother Dheeraj khathuria is the savior. He never lets his sister down or disappointed as he has practical approach and solutions to all my woes.
What do you like most about StyleCourt?
Woah! Well EVERYTHING! I love my work. And being a girl, I have a huge space for clothes and fashion accessories in my heart and wardrobe as well. Ok so the best part is that StyleCourt is something which I owe proudly. The best part is I am at ease about latest trends in Udaipur. People who are aware of trends and styles are happily buying products from us. We have a very happy client base.
What makes StyleCourt different from others?
You get all latest styles which itself makes it different. The difference is that we make our clients feel special by providing them with one on one personal conversation. They can sit home and see the products, they can inquire about products and the friendliest part is we ask our clients what they require or what kind of dress they’re looking for. They send us pictures and we try to arrange similar or next to similar products.
How do you reset yourself to be creative? Are there any specific rituals?
No rituals we have as such. It’s all about posting pictures with latest styles. There are many fashion magazines which keep me updated about the world of fashion. The best ones to name are Cosmopolitan, Harpar Bazaar, Femina and Elle.
What is the best way to create an infectious Product?
I work on a philosophy of “jo dikhta hai, vo bikta hai“! It might sound cliché, but yes it’s the fact. Post a picture and tell people that it’s the Hot selling product. There are many TV personalities and Celebrities wearing similar stuff. We show people how to get inspired by celebrity Styles and most importantly wear it yourself, style it in their own way or style your friends, people say everything looks good on celebrities but when a non-eminent personality wears/carries that product with grace and style people tend to buy such products.
Where do you see yourself after 10 years?
After 10 years, I would like to see myself as Director of StyleCourt group which will be having as many as stores in India and overseas like that of Forever21. The stores shall have products related to fashion & lifestyle.
What are your most important hobbies?
Well! Let’s talk about the current most important hobby. It’s stalking about latest trends, from international/national magazines to celebrity’s personal stylists and blogs about the designers in the fashion world. Apart from that, I like reading. I am a huge fan of Abraham Esther and Jerry Hicks books. Their books are based on spirituality; so yeah I like to read them.
What piece of advice would you like to give to someone who is thinking to start their own venture? How do you encourage them to take plunge?
One simple mantra I would like to give. “Believe in yourself” and that’s the key. If your heart says it, then do it. I would like to encourage them by saying that it’s your life and hence your choice. People will say what they think but it’s important that what u think. Go ahead, start it and don’t worry about failures. To relish the taste of success, you first need to know what failure is. And remember that risks are part of business.
How can someone browse StyleCourt’s Collection?
For people seeking StyleCourt’s Collection and Products, They can easily connect us through the Social Media Profiles.
We do have some selective products available at our store:
Road No. 13, J-1, Shakti Nagar, Udaipur