EduWings Udaipur

Digital Marketing Course – Find your way to the Online World by EduWings Udaipur!

“If you are offered a seat on rocket ship then, don’t ask what seat! Just get on to it.”

Getting onto a right path and defining your career in your way seems to be a big challenge with the ongoing world. These days, many students are not only confused about career opportunities, but they are also suffering from the fear of rising competition. This fear of getting into a wrong decision is a big barrier in the enhancement of their professional skills. And, no wonder in this online world after completing graduation or even during the college time only, students can learn a lot through Digital Marketing Course.

EduWings Udaipur


Now, probably many people are not known what is Digital Marketing Course and how it is beneficial for every kind?

We are aware that frequently with the growing globalization, digitization has turned up lot many career options and a remote knowledge bank for the people through Internet. As gone are those days when people were just limited to their own city or region. Through the variety of websites and Social Media platforms, people can now promote their business and can also raise their presence not only in a particular area but at the global level too. The Scope of Digital Marketing is so broad that one can become an SMO expert, e-mail marketing executive, project manager, team leader, digital marketer, digital consultant and more.

Apart from all this, Digital Marketing is also the most demanding field in today’s world because many students can not only learn it easily but can also dive into the sea of opportunities that are worthwhile to build a right field to work in.

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In the scenario of Digital Marketing, you can keep an aid for you with many training institutes like EduWings that not only offer an affordable course but also will serve you as a boon to get a proper placement with the high bucks of salary. At EduWings, experts told us about their approach that they carry forward for their students. Whether someone wants to start a business, want to be a certified digital expert, or just want to work on freelance basis everything is possible with Digital Marketing Course. They also elaborated that any individual whether they want to work part-time, full-time, or want to earn money while studying or being at home, this is the excellent solution to all that queries. For the proper training of students, they have prepared standard module to head onto the learning that is like:


Module 1 – Introduction to Digital Marketing

  • Principles
  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications of Digital Marketing
  • Market Research v. Market Reality

Module 2 – Website Planning & Structure

  • Understanding websites
  • Domain names & extensions
  • Web server & web hosting
  • Hierarchy Of The Website

Module 3 – Search Engine Marketing (SEO)

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Stakeholders in Search
  • On-Page & Off-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags & SEO Site Map
  • SEO Google Search Console
  • Inbound Links & Link Building

Module 4 – Search Marketing (PPC)

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Landing Pages
  • Landing Pages
  • Targeting & Budgets
  • Scheduling & Display Networks
  • Ad Centre & Campaign Management
  • Conversion Tracking
  • Bidding & Analytics

Module 5 – Digital Display Advertising

  • Benefits of Digital Display
  • Challenges of Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats & Ad Features
  • Ad Display Frequency
  • Campaign Planning & Campaign Steps
  • Target Audience
  • Campaign Objectives & Campaign Budget
  • Creative Formats & Targeting
  • Tracking your Campaign
  • Optimizing the Campaign

Module 6 – Email Marketing

  • Campaign Process
  • Online & Offline Data Capture
  • Email Design
  • User Behaviour & Characteristics
  • Email Copy & Structure
  • Email Delivery & Filtering
  • Scheduling & Measurement
  • Key Terms & Metrics
  • Split Testing

Module 7 – Fundamentals Of Social Media Marketing

  • Principles
  • Key Concepts of Social Media Marketing
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features, Newsfeed & Insights
  • Facebook Business Page
  • Twitter Features & Engagement
  • LinkedIn Setup & Profile
  • LinkedIn Features & LinkedIn Company Page
  • Google+ Setup, Features, Insights & Analytics
  • Google+ Brand Page
  • YouTube Setup
  • Blogging

Module 8 – Implementing Social Media Marketing

  • Content Planning
  • Scheduling Tools
  • Facebook Advertising (Paid)
  • LinkedIn Groups & Advertising
  • Twitter Advertising
  • Instagram & Snapchat
  • Facebook, Google+ & Youtube’s Insight
  • Facebook, Google+ & Twitter’s Analytics

Module 9 – Mobile Marketing / Advertising

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content & SMS Strategy
  • Mobile Advertising & Mobile Optimised Websites
  • Attributes of Effective Apps
  • QR Codes

Module 10 – Analytics

  • Goal Set-up
  • Account Set-up & Analytics Code
  • Goal Configuration & Funnels
  • Understanding The Dashboard
  • Technology
  • Adwords Campaigns & Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Speed & Site Search
  • eCommerce
  • Reporting

Module 11 – E-Commerce Marketing

  • What is e-commerce?
  • Indian E-Commerce Market
  • Payment Gateways & Merchant Accounts
  • Integration Of Woocommerce
  • Case studies on e-commerce websites
  • SMM & SEO for an e-commerce website

Module 12- Content Marketing

  • Introduction & Objectives of content marketing
  • Importance Of catchy content
  • Keyword research
  • Provoking headlines
  • Case study

Special Additional Sessions

  • AIDA Model (Advertising/Branding/Marketing/Promotion)
  • Online Reputation Management
  • Social Media Calendar Planning in An Efficient Way
  • Affiliate & Remarketing Strategy Creation For Sure Success
  • How To Grab Job/ Business Opportunities


So, this is a certain thing to go for right! Different modules with the absolute flow of the Digital Marketing Course that can let you hi-jack every opportunity of the business and online strategies.

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To know more about EduWings and Digital Marketing, you can reach to the website: or you can also search about it on social media links:




Rise above the masses and become an expert in the world of Digital Marketing at EduWings. 90 Days with 17 modules to ensure in-depth knowledge of subject! Prep Prep yourself with the best! 

Contact Now to EduWings on: 8890105050