MMCF is supporting the ‘Widow Care Project’ at Udaipur, Rajasthan

Swami Vivekanand Seva Nyas (SVSN), Udaipur is a voluntary organization with a difference. This welfare trust is inspired by the teachings of Swami Vivekanand: “Daridra Devo Bhava” (to serve the poor is to serve God). Since 2004, SVSN has aimed to serve the underprivileged by economic empowerment of the rural population through innovative training in agriculture and animal husbandry; infrastructure improvement of schools; healthcare delivery and awareness training and social awareness against orthodox practices such as child marriage, dowry, etc. While in urban areas SVSN supports financial and health care for needy widows. SVSN has undertaken an endeavor to improve the quality of life of destitute widow residing in Udaipur and neighbouring areas of Udaipur with an objective to provide free monthly medical check-up by doctors, distribution of medicines for the whole month and if necessary refer them to other specialties for surgeries like cataract, dental care; to provide monthly pension to widow so that they can fulfill their very basic needs; to provide scholarship stationeries and uniforms to children of young widows so that they can continue their education and to provide skill development training to young capable widows so that they can earn their livelihood. For more detail please visit:





MMCF is supporting the project for the year 2016-17 with an objective to promote distribution of clothing, medical relief, books etc. and to help institution who are working for the benefit of widows.
SVSN organizes a medical camp in Udaipur on every last Sunday of the month with free medical services which includes checkups, referring to eye and dental hospitals, surgeries and free distribution of full course of medicines for the month for these widows. Presently 200 widows are enrolled and 135 are regularly getting benefited. This camp is conducted by senior eminent doctors of Udaipur. In April 2016 the camp was organised on 24th and more than 100 widows were benefited. The camp is coordinated by SVSN team members under the guidance of Smt. Manjula Bordia,  President and Dr. Arun Bordia, Founder Member of SVSN, Udaipur.

Country’s 1st ‘Beti Garden’ to open in Udaipur

While the majority is still discussing on how to deal with problems of declining sex ratio, violence against women and shrinking greenery, here is a man who has found a novel way to sensitize people on all of them.
‘Shloka Beti Garden’ is taking shape speedily in Udaipur which would be perhaps the first of its kind in the country. Unlike other gardens, this one would be a platform where parents would rejoice the birth of their girl child. Daughter’s birth would be celebrated here at the expense of the Siddha Peeth which would arrange for rituals like yagya, hawan and prasad to invoke blessings for the infants.

To welcome the daughters as avatars of mother nature and godesses like Lakshmi, Durga and Saraswati, the parents and relatives would be made to plant trees of therapeutic values. The project is the brainchild of Devendra Agrawal, founder of Maa Bhagwati Vikas Sansthan, an NGO, which has been working ardently for the cause of saving abandoned infants especially girls for nine years now in Udaipur.
Agrawal is also the man behind the set up of Divya Mother Milk Bank, the first of its kind not only in Rajasthan but North India. After the success of the bank in Udaipur, Agrawal has been appointed as the state advisor for project envisaging set up of milk banks, one in each district by this year.


“The construction of the garden is ongoing on a vast land of 2 acres at Tiger Hill in Badi area. The estimated budget is around Rs 1 crore which is being met by public contribution and charity. The garden would be ready for dedication within six months,” Devendra Agrawal said. “Our society is prejudiced and people still have priorities for sons. At Beti Garden we aim to make people realize that there is no difference between them. Girls should be welcomed with dignity and love,” he added.
The Siddha Peeth would charge no money for the rituals, chants and prasad, however, if anyone would like to offer an ‘Annaprasadam’ it would be made available at nominal price. Agarawal’s cradle project that started in April 2007 has received 138 babies so far who were saved due to their safe abandonment in cradles.

Source : TOI

Ashwini Bagga Appointed as the President of IAA

Ashwini Bagga  Author & Reviewer of Udaipur and the former State Representative Rajasthan & Founder Member of IAA Mr. Ashwini Bagga has been appointed as the All India President of Indian Authors Association (IAA). In a conversation to our correspondent Mr. Gaurav Gulati, the Founder Chairman of IAA, revealed that being an active member of the organization Mr. Bagga has sincerely accomplished his responsibilities that led him reach the prestigious position of All India President. IAA is an autonomous body and a nonprofit organization formed under the flagship of the Proficient Learning & Authors Trust, India, he further added.


Indian Authors Association is a one-stop destination for book lovers and authors. It is India’s first inclusive association dedicatedly promoting authors, poets, script writers and lyricists around the world.

Apart from being an author and reviewer Mr. Bagga is a social activist working in the field of Road Safety and Environment Conservation. He is leading to the new horizons of workmanship through Muskaan Foundation for Road Safety and Nature Club of Rajasthan. Mr. Bagga has authored two books namely The Road to Road Safety and Essentials of Road Safety.

The Udaipur LeapDay LitFest 2015

Potpourri – The literary and debating club of IIM Udaipur successfully hosted The Udaipur LeapDay Litfest 2015(ULLF), IIMU’s annual literature festival at the institute. This is the third such edition of the event, and was held on 28th of February, 2015.

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ULLF is a celebration of Indian writing and aims at promoting love for reading and writing amongst IIMU students and the Udaipur Community. Started in 2013, ULLF is an annual event that aims to bring together connoisseurs of literature and arts to share their views, and provides an opportunity to students and residents of Udaipur to interact with eminent personalities. This annual event is organized on every February 28, with a special two-day festival during leap years.

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The theme for this year’s fest – ‘Beauty in Chaos’ was aimed at celebrating the charming order that takes shape in the turbulent journey of an artist. Apart from prominent authors, this year’s festival featured artists, screen writers, poets, dancers, comedians and photographers who shared their perspectives on the beauty that is the artist’s struggle to recognition.

The event began with the lamp lighting ceremony by the guests, which was followed by a brief introduction to the event by Prof. Vishwanathan from IIM Udaipur who discussed the importance of creativity and how being creative is encouraged at IIM Udaipur through activities conducted by different student-driven clubs and committees.

The first talk was by Mr. Piyush Mishra- musician, poet, actor and famously known as the lyricist for the movie Gangs of Wasseypur. Mr. Mishra started off with a beautiful performance on the harmonium, which was followed by a candid discussion on his life, his struggle to make it big in Mumbai, Anurag Kashyap and amusing moments in the making of Gulaal and his preference of theatre over cinema. His talk ended with a beautiful rendition of Husna followed by a satiric poem on Hamlet that had the crowd in splits.

This was followed by a talk by Padma Bhushan awardee Dr. Mallika Sarabhai- classical dancer, activist and a theatre artist. Dr. Sarabhai began with a highly amusing story of a whistling princess, then moved on to a more serious story about her version of Gautami’s story from ancient Hindu religious texts. What transpired next had the entire audience’s rapt attention as Dr. Sarabhai went on to describe in vivid detail the veiled truth behind the story of every woman in India- the sexual harassment and violence she faces and how both men and women are responsible for it. Dr. Sarabhai’s session was an eye opener for everyone present.

The second session of the fest focussed on story-telling as an art form. The session had two expert story-tellers Ms. Anu Singh Chaudary, author of e-retail record-breaking collection of short stories ‘Neela Scarf’ and Ms. Giti Chandra, author of the ‘Book of Guardians’ trilogy. Both authors regaled the audience with stories of their life and also shared some snippets from their books.

The final session for the day had Mr. Sandeep Jha– founder of Emotional Fulls an online entertainment channel ‘EmotionalFulls’ and Mr. Rahul Raushan, founder of online satire-news portal ‘Faking News’. Both speakers first shared stories about their life and work.

Udaipur’s LeapDay LitFest was a grand success and was applauded by the speakers and audience alike with everyone in attendance eagerly looking forward to the next edition.

This year’s event was sponsored by Sahitya Akademi and the education partner was Aryas Publication. The other partners of the event were Niranjan Associates, Ashoka Cinemas and Pirates Publications, book partner – National Book Trust and food partner Jaisingh Garh, Raaj Bagh and Kaju’s.

Samvaah: IIM Udaipur’s Marketing Conclave, 2014

Samvaah– The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute.

Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.


The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The workshop began with a very intriguing statement: ‘Welcome to the funeral of digital media…’ and then went on to discuss how being digital has gone beyond just media channels like Facebook and twitter, to become all pervasive in other walks of life as well. Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer, are the mantra to successful marketing.


The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasize that profitability and availability were the major requirements of a good sales campaign, while reiterating the importance of considering sentiment and market experience while designing a sales and distribution strategy.

The next session included the finals of Juxtapose-a brand extension competition which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur, do their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize. The judges also shared very unique insights on proper segmenting and positioning of the product, with the audience.

The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur. Prof. Shah laid emphasis on the three main focus areas of IIMU, namely research, transformation through the MBA program and integration with the local community, all of which were the driving factors behind the organization of Samvaah.

The event had two panel discussions whose sub themes and speakers were as follows:

Panel 1: Rethink Services Marketing- How is it different in today’s era?

Mr. Rathin Lahiri- CMO, Meru Cabs

Mr. Prashant Laxmeshwar- Head of Marketing Solutions, Global Markets Group-ICICI

Mr. Naveen Kukreja- IIMC Alumnus and CMO, Policy Bazaar

Panel 2: Rethink New Product Development-How is it changing with times?

Mr. Anshu Bagai- MD, AMC Cookware

Mr. Abhishek Sinha- Co-founder and CEO, Eko India Financial Services Private Ltd.

The event ended with a felicitation of the speakers and a vote of thanks. IIMU’s first marketing conclave was a resounding success with speakers and participants alike, appreciating the seamless organization of the entire event and the insights they gained through the discussions.

IIM Udaipur has always laid a strong emphasis on integrating with the local community and continuing this initiative, the conclave saw 65 participants from various institutes around Udaipur being part of the event. The first marketing conclave of IIM Udaipur indeed was a wonderful experience for all the participants and also helped the institute build a stronger relationship with both the industry and the community of Udaipur.