[Part 1] The Fusion Discussion: Udaipur can make ‘IT’ Smile

Mr. Madhukar Dube, Managing Director, Fusion eSolutions Pvt. Ltd. | UdaipurBlog
The IT Park

Entrance to the IT Park


Udaipur has evolved as a tourism city and marked a great presence worldwide. Even to my surprise, I came to know many facts about Udaipur, for it has many “WOW” factors apart from only tourism, after I became a part of Team. The rich Mewar Culture, the presence of mineral rich places, mines, of being a marble hub, as well as a booming IT city, the solar observatory, and many more. Wait! Yes, if you came across it for the first time like I did recently and can’t believe your eyes, you still got it right. Udaipur has also left a great impression globally in the IT industry. There’s a separate IT park too in the Mewar Industrial Area of Udaipur aka Madri. Once I came across this fact, believe me I became curious to know more about how could an IT industry grow, or to be honest with words, survive in a comparatively smaller and technologically unremarkable (as of then) city than big metros. Gathering all information I could, I came across the names of few big players which are successfully venturing, and a name among them was that of Fusion Outsourcing Pvt Ltd. On my request for an interview with “The Boss” with utmost curiosity and nervousness, I was granted an appointment with Mr. Madhukar Dubey, (Managing Director) at Fusion Outsourcing. Entering into the IT Park itself was a jaw dropping experience, being into a part of city that was earlier wasn’t thought to exist on the map, and being there felt like being somewhere out of the city entirely. The entire place has a separate calmness and ambiance. Then I happened to meet this ever smiling and inspiring person, whose warm and friendly gesture made me forget that it was my first ever interview, Mr. Madhukar Dubey aka Madhu Dube. Anyways, enough for the personal feelings sections, now here’s an interview based on series of discussions with him.


First of all, thanks for the appointment. Being here has been a different experience. Coming to the main point, many people still believe that IT Industries don’t exist in Udaipur, as even I used to think few time back. For an icebreaking stuff, Please tell us how did Fusion evolve.

Fusion started out as a proprietorship concern in October 2005. We rented a small office space at Akruti Complex near Saheli Marg. Our very first projects were in the BPO space which helped us gain traction and keep the ball rolling. October 2006 saw us converting into a Private Limited Company from a proprietorship concern. We deliberately kept the company name starting it with the term “Fusion” which means combining many parties, entities or objects to form something new and thus Fusion Outsourcing Software Private Limited came into play. With our sustained efforts we grew very fast and soon rented out three additional office spaces in the same office complex. June 2008 again saw us shifting base to the I.T Park (Mewar Industrial Area Extension) wherein we managed to rent out a big space so that we could bring all of our different teams sitting in separate offices under one single roof with state of the art facilities and superior office infrastructure. With the grace of god, my parents blessings and above all real hard work by the team has pushed us forward wherein currently we are employing 100+ professionals. We are a proud member of NASSCOM, CII & TiE.


Mr. Madhukar Dube, Managing Director, Fusion eSolutions Pvt. Ltd. | UdaipurBlog

Mr. Madhukar Dube, Managing Director, Fusion eSolutions LLC, USA


• That means more than six years? Wow! So what all spheres of IT does Fusion deal with?

We are essentially an integrated I.T Services Provider. Our business verticals include Social Media Research & Analytics, I.T Consulting & Development, Business Process Outsourcing services to name a few.

To elaborate on our business verticals, in Social Media Research & Analytics we are providing in-depth Research Reports and Strategy Consulting to many Fortune 500 companies. We make use of cutting edge technology to extract real-time data from different Social Media platforms like Blogs, Facebook, Twitter etc and analyze huge loads of data to arrive at a refined set of parameters to base our study on.

These research reports add tremendous value for our clients and enable them to understand the impact of their marketing efforts so they can make informed decisions going forward. We do not stop there. Based on our analysis we go a step further and provide consulting on how they should approach their product development, product launch and address the latent needs of their consumer base.

In a nutshell we provide our Fortune 500 clients end-to-end Research & Consulting Services based on the Social Media Sphere. It’s a niche service offering wherein we were ranked the 5th Best Service Provider in the entire world in Investment Research by the U.S based Data Monitor Group.

Our I.T Consulting & Development vertical has enabled clients spread all over the world in adding value to their operations. We have developed end-to-end solutions primarily for Healthcare & Banking, Financial Services and Insurance (also known as BFSI) Industry segments. Our web development vertical has created a niche of its own with aesthetically appealing web design and Web 2.0 solutions. With Mobile App development we have entered a sunrise industry segment. Our HTML 5 based solutions are powering our client’s future needs today.

Our Business Process Outsourcing offerings have done wonders to client’s operational efficiencies. We provide Virtual Staffing Solutions to Small and Medium sized businesses based in U.S, EU & Australia. It has contributed greatly towards minimizing their manpower costs and our virtual staff has succeeded in becoming an integral part of their overall process. We also provide Medical Billing solutions to U.S based Hospitalist groups.


Everyone rushes out for big cities like Mumbai, Bangalore as they are big finance and IT capitals of the country. Why did you go against the stream and choose Udaipur?

India till the 90’s was considered a poor nation full of snake charmers and cows dotting the streets. This perception changed after liberalisation which unleashed the nation’s entrepreneurship and our Industry peers TCS, Infosys & Wipro gave credence to this changed image. We were suddenly shining on the world map. This is when Bangalore came up on the horizon which quite ironically till the 90’s was considered to be a heaven for Retirees. Udaipur which shines on the World’s tourist map sadly stood nowhere on the I.T map when I started the company. Though it may sound farfetched as of now but I will not be surprised if in a few years Udaipur becomes the Silicon Valley of the northern states. It has all the potential. The need is to “believe” that we can do it. I am proud to share that last year a study conducted by the Industry Association ASSOCHAM ranked Udaipur No.5 among the top tier II & III cities in terms of employment growth in the I.T Industry. This is welcome news among all the gloom that is surrounding the I.T Industry in the rest of India. I strongly believe in this dream of bringing Udaipur on the World I.T map and leaving no stone unturned to fulfill this dream.


That accounts for the wonderful delights connected with this company. Speaking about the darker side, what all challenges did you have to face since the establishment phase?

As an individual I love my country and I love my town. But when it comes to establishing an enterprise there are numerous hurdles. Infrastructure bottlenecks such as absence of good quality bandwidth, uninterrupted supply of electricity, well set up I.T incubator facilities, friendly government agencies all frustrate an entrepreneur. As an entrepreneur all I need is infrastructure which matches the standards set in major I.T hubs, fast approval of regulatory compliance’s and continuous flow of good quality manpower. Unfortunately I find them all missing.

Come to the I.T Park where we are located. In fact it is not a I.T Park in the true sense of the word. The .T Park is just adjacent to a busy industrial area known as Madri where there are numerous chemical factories spewing toxic acids and gases in the air, soapstone factories throwing dust and powder in the vicinity, due to the presence of factories heavy vehicles ply in the I.T Park which have caused numerous accidents, pathetic roads, government agencies whose officials throw tantrums for simple paperwork in the expectation of getting their palms greased and what not. The quality of manpower sadly is below par. Out of every 100 candidates we interview, not even 6-7 are fit for employment.


Problems Preaviling in the IT Park | UdaipurBlog

Chimneys emitting harmful fumes

Problems Prevailing with the IT Park | UdaipurBlog


I must admit these are sorry state of affairs.


Okay, so who is to be blamed for this?

The whole ecosystem is flawed to start with. The education system which is responsible for producing the required manpower lacks quality teacher. The syllabus is primitive and what is taught is not what the Industry requires. A recent study pointed out that out of every 100 engineering students who pass out, only 17 are fit for further “training”. Mind you, I am not saying they are fit to be “employed”. Employment comes later, first the students need to be trained so that they can become “employable”. We end up doing the job which our education system should be doing. The mushrooming of new universities, colleges and institutions doesn’t mean we have also improved on the count of employable manpower. In fact the opposite is true. The institutes who do not have adequate infrastructure and quality teachers are producing “human robots” which are incapable of applying their own brain when it comes to practical thinking. This is injustice to the students who enroll themselves in colleges looking at the full page advertisements claiming 100% placements and when they pass out they find themselves unemployable in the industry stream they have got graduated from.

B.Tech(Mech. Engg) pass outs are applying for the posts of Data Entry Operators. Isn’t this injustice!!

I also find the students lacking in zeal and in clear focus. The race to earn a quick buck without putting in sustained and laborious efforts and the many worldly distractions hinder their employability and career growth.


Any memorable incident that occurred to you till date?

Yes, something very memorable I would like to mention. I generally spend 10 days outside Udaipur every year, traveling alone. That’s the time I plan new strategies for the company. The incident occurred in 2006 when my life took few undesired turns and I had to undergo a bitter experience at both personal level (had a bad breakup) as well as professionally wherein I had suffered huge losses. I went to Goa for a change. On my way, I found this young foreigner – Tobias, who was looking to hitch hike to a hotel. I shared my auto rickshaw with him. On the way we became friends, and came to know he was from Norway, and has travelled 5 countries before India, and amazingly was just 19 years of age! When asked about budget, he said he came here with a plan of only Rs. 600 per day. For a place like Goa and for a foreigner, this is extremely low. He just told me one inspiring thing, “Anything can fit in any budget, provided it is planned perfectly”. For the entire time of about 10 days I was with him, I was amazed that this young guy, he was so enthusiastic and energetic; he never stopped for a moment, kept on doing something or the other, slept in a hut with just a bulb and fan, even on beach with a blanket only. I spoke to myself if he can stay happy, why can’t I? That was my life turning event. After my return, I worked really very hard for Fusion, redesigned the management, distributed work among my team members, gave them responsibilities, trusted them and that’s how we grew. Our stats speak for ourselves.


• That’s incredible. So how do you rate yourself as a boss?

The first and foremost thing, there is no word ‘employee’ at Fusion. Everyone is a team member. I am proud to have a huge loving team. My first team member, Dinesh Nagda, and the second to join me, Rohit Gupta, are both still around. A work friendly environment gives them a good boost. The attrition rate too has been low comparatively for the same reason. I don’t allow anyone to work for more than eight hours, and every Friday and Saturday, there are compulsory sports at our premises in the evening. I keep them saying and following one sentence “Your parents never gave birth to you to lose. They dreamt of you to be a winner, so be that and strive for it

PS: That’s it for the 1st part, stay tuned for the next. Till then, share your views, also if you like this post share it on Facebook, Twitter

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  • Vineeta Verma
    August 31, 2012 at 2:17 pm

    Congratulations Sir.. it has been more than two and half years working in Fusion and i can proudly say am a happy working person who has enjoyed every moment with the company and you as a BOSS.. Fusion Rocks!!!

  • Suchita
    August 31, 2012 at 2:17 pm

    It is a nice thinking by Mr. Madhukar Dubey, if everybody thinks like him one day our country will definately become prosperous & eco friendly.

  • Asha
    August 31, 2012 at 2:28 pm

    I could very well relate with the views of MD Mr. Madhukar Dube and his motivational and inspirational thoughts regarding bringing a change In Udaipur and what better could be dreamt of with the existence of an IT Park within Udaipur and its slowly catching momentum. Its like a oasis in desert for people like us who live in Udaipur and want to have a good career in IT Industry.I myself consider it as a gud opportunity for the young guns who want to have gud future ahead.Its been almost one year working with them and its a daily learning experience for me and i consider myself lucky to be part of this wonderful organiztion. All the best for future missions and goals .

  • Megha Sharma
    August 31, 2012 at 2:36 pm

    I still do remember when i joined FUSION….and i can see where i was and where i am now….wanna say thanx to FUSION & especially Mr. Madhukar Dubey aka Madhu Dube :-)) for your support n help….keep it up… :)))))))
    and thank you Udaipur Blog for share this with us… 🙂

  • Darshan
    August 31, 2012 at 2:40 pm

    Interesting views expressed!! I like the way he has put forward the problems and their solutions. Seems like an interesting person to meet and a great company to work with.

    I am working in Hyderabad but my roots are in Udaipur. I am so happy businesses like Fusion are prospering in my town.

    Wish you all the best and I look forward to meeting you while in Udaipur around Diwali.


  • Ammar motiwala
    August 31, 2012 at 2:57 pm

    At fusion i have been given many oppurtunities to grow and expand my knowledge.the work enviroment here is very receptive,and as madhukar sir said above…… one is boss,we all are a team…….therefore it feels good to be a part of such an organisation which cares so much for its employees…..thanks to fusion…….!!!!!!!!!

  • Mukesh Ojha
    August 31, 2012 at 6:25 pm

    Congratulations ( X ) Boss,

    When I Joined Fusion and meat to Mr. Madhukar Dube MD of Fusion I was impressed and I never found working environment like any where else, But after some time when we shifted at IT Park. Things were changed and still I was there looking for good time. But in best organization there is always (Good or Bad) two Type of person’s are there but still I was there looking for good time which I never found there after shifted in IT Park. And one more thing I must say’s on this interview article. As said above “I don’t allow anyone to work for more than eight hours” by Mr Madhukar Dube so I must let you know all , that I used to do 9 to 24 hour shift there many time due to our work load and sake of dead line and all I did this for only my Manager Mr. Dhiraj Sharma which is name not mentioned in above interview article and because I never wanted his neck down in front of Management.

    Beside this still I have lot’s of happy memory’s of Fusion and ofcores Fusion Party’s and lot’s more things which I can’t write here. Miss all those good time I had spent there.

    Again Congratulations Boss


    Mukesh Ojha

  • Shakti Singh Dulawat
    August 31, 2012 at 7:49 pm

    I have great respect for Mr. Madhu Dube & Family , In my life he is the person who always help me and motivate me and I don’t need to wait for any appointment to call him he is always ready receive my call, it’s my pleasure , if all goes well one day I am sure celebrate a surprise birthday party for sir 😀 , have fun , rock on always!

  • Dinesh Nagda
    August 31, 2012 at 8:00 pm

    I am feeling so happy to work with Madhukar Dubay aka Madhu Bhaiya. He is so familiar with all team members like big brother. I am proud to be working with Fusion Outsourcing. Work environment here is awesome. I learned most things with Fusion and keep learning.
    Madhukar Bhaiya and Himkar Bhaiya are best.
    Happy Fusionist…

  • Rahul Dave
    August 31, 2012 at 8:23 pm

    Thanks! to Fusion, for giving me an opportunity to move a step ahead in my life. I have learnt a lot here, Fusion has helped me in blowing up my knowledge.

    Feels good to be a part of it….:)

  • Shekhar Dhabhai
    August 31, 2012 at 8:33 pm

    Yes, We are growing with FUSION!
    I have been working with Fusion eSolutions since 2009, In this true “IT” environment each day, is a new challenge and you get lots and lots of experience to add on.
    Truly said by “BOSS”, We are not employees but a team…
    I really feel proud to be a part of Fusion Family.. 🙂

  • Lalit Singh Chouhan ( Deep Chouhan )
    August 31, 2012 at 8:38 pm

    Congrats !!

    I Miss You all guys ,

    Wish you all the best & Keep Going on !!

  • akash jain
    August 31, 2012 at 9:38 pm

    Sir great respect for you and your thoughts !! 🙂

    A huge Best Of Luck to you and your team to grow high and and high !!


  • Bhavesh Sukhwal
    August 31, 2012 at 9:38 pm

    Sounds Impressive, like another art of living or should be consider this one on priority, I believe.

    Well, always grateful to you as I have gained an opportunity to serve under supervision of such thoughtful leaders. 🙂

  • KD
    August 31, 2012 at 9:39 pm

    Great Thought Sir.. keep guiding the world….

  • Mahesh Narayan Singh Sisodia
    August 31, 2012 at 9:39 pm

    Great Thought…..

  • Mohammad arsi
    August 31, 2012 at 9:42 pm

    Mr Madhukar Dubey ……Sir you are doing a great work for our city to give a glow on the map of IT.

    If everyone in this world thinks the same ( No one is boss we are a team ) , I think no one will have to think before joining any firm twice,

    You are just setting an example for today’s youth

  • Aadi
    August 31, 2012 at 9:48 pm

    Awesome!!! Wooohhhh!!!! these words are too small to praise your thoughts…
    Keep up the good work….

  • KB
    August 31, 2012 at 9:48 pm

    “Your parents never gave birth to you to lose. They dreamt of you to be a winner, so be that and strive for it” Very well said.

    Thanks Prasun for the nice interview and I appreciate Udaipur Blog for sharing this.

    Our city administration has forgot that they have planned and deployed a space called IT Park for the companies from IT sector. IT are struggling here to put the name of this city on the world’s IT Map, but we feel like orphans here who are not well fed by city admin.

    I hope this reaches to the authorities and they start thinking about the progress of this place.

  • Rajesh Dhakar
    August 31, 2012 at 9:48 pm

    It is great approach toward IT.

  • Anish
    August 31, 2012 at 9:49 pm

    Its true “”no one is boss,we all are a team””

  • Rishi Singh
    August 31, 2012 at 9:49 pm

    Sounds great! I love fusion and it’s employees which are so familiar to me. I never feel that I am in office while working as get a home environment here as well & the planted campus of our office makes me always feel awesome..
    🙂 🙂 🙂 🙂 🙂

  • nazima
    August 31, 2012 at 11:43 pm

    All my respect to you sir,u have shared nice n wise thoughts 🙂 i always miss FUSION parties and fun i had days of my life..:)

  • Prasun Bannerjee
    September 1, 2012 at 11:39 am

    My humble thanks to Mr. Dube for granting me interrogate him. 🙂 It was a great experience and inspiration as well.

    • Madhu
      September 1, 2012 at 12:20 pm

      It was my pleasure as always.

    September 1, 2012 at 2:23 pm

    Congratulations Boss,


  • Bhavesh Tiwari
    September 1, 2012 at 9:01 pm

    God created the world but most of us are forgotten the thing and think that they can moderate it in a better fashion. Thanks for letting us remember for our duties to let it be unchanged. I really am being your fan with times.

    Keep the good work running!!!!

  • Rajendra Singh Ranawat
    September 1, 2012 at 9:11 pm

    I really feel pride to be working in this deemed organisation for last three years. I really appreciate the way you think and the best part is you make the things come true whatever you think. I am always one soldier of your fleet in this environment supporting cause…. 🙂

  • Sudhir Jain
    September 3, 2012 at 5:31 pm

    Thank you Madhukar Sir & Himkar Sir for giving me a chance to work in Fusion. I have learnt alot from you guys.

    Best wishes to Fusion… 🙂

  • Pushpendra Singh Rathore
    September 5, 2012 at 8:25 pm

    I feel very proud to be a part of fusion company and learning so many precious things from senior management…. Congratulation to Mr. Madhukar sir…. 🙂

  • Kc
    January 19, 2013 at 3:19 pm

    I am sorry to say, but when mr dubey talk about out of 100 only 5 or 6 are good. He should first imporve his company standards, in fusion employees are not allowed to take mobile with them they have to keep with watchmen all the time and work hours are from 9 in morning to 8 in evening and pay structure is one of the lowest. when you treat employees like than you will get applications from such students only

  • Saifee
    June 22, 2014 at 1:21 pm

    I was there from April 2011 to march 2012, i spend one year there, when i was offered a role and when i accepted the role i felt honored, humbled, excited because at that mean time we had tremendous opportunity that inspired and i was also grounding on challenge that constrained which also creates in me the comparative activeness.

    Thanks to the team members for their instant assistance ( Pool Leader, Team Leader, Operation Manager, HR Manager)

    At end, well we enjoyed working every nights at Fusion but i miss most of them is the Night at Shikharvadi Hotel.. 🙂


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