Social media platforms offer everyone an opportunity to talk to the world about an event, product or service. After getting engaged, people tend to think of how to make people aware of the wedding plans and the like.
There’s so much to do through social media to get people to notice your event, but there are tips that make it easy to succeed in your social media strategy. The good bit is, it doesn’t cost a fortune to work out the tips.
The following are social media strategy tips for your next wedding.
- Create an Instagram Business Account
The reason why I am insisting on a business account is that it has lots of useful options that ordinary accounts don’t have. An Instagram business account has the following options:
- Contact buttons
With a business account, your profile will displace CTA features like Call, Email and Directions buttons directly above your feed. This makes it easy for visitors to contact you with a click of a button. You definitely grab the attention of many visitors with a click.
- Link Your Pages
If you didn’t know, the owner of Instagram owns Facebook as well. Additionally, it is easier to link your Instagram business account to Facebook. Then it will be easy to share your feed in both places, respond to messages and reply to comments from inside Facebook.
- Analytics
Analytics is apparently the best feature with a business account. This is because your account can track your engagement on your posts and display the statistics. This is the most useful information for generating new content, creating your Ad’s and engaging with your audience.
- Swipe Up
It has been rumored that soon all Instagram business counts will receive the swipe up feature sooner or later. Currently, swipe up is only given to those with 10 thousand followers or more.
- Create A Hashtag
Hashtags work. They make your content viewable by anyone who has an interest in your event as it goes beyond just your followers. Hashtags can help you engage with friends by joining the conversation about your wedding.
A hashtag in twitter helps you to reach beyond your follower list. While hashtagging about your wedding, use short word hashtags like #marywedspeter. Also, be careful to fill your content with too many hashtags, this may portray you as desperate and certainly dilutes your message.
Even though hashtags are useful and drive engagement, they don’t always work on every single social media platform. They are not meant to be used on Facebook or LinkedIn.
- Design Ad’s To Promote The Event
Ads require little to no investment regarding money. However, if done correctly, it can help you reach a larger audience who you may not have connected with yet.
With Facebook Ads, for example, you can target a specific audience which is likely to get interested in your event.
Always design a professional-looking Ad to give the best first impression. You can use a customizable template to help your event stand out.
- Post Images On Event Preparations
If you have a blog, the better. But that doesn’t mean social media can’t be of help.
There are plenty of plugins that prompt visitors to use or share the image. This will often lead to a reader sharing the image and spreading the word.
Ensure you post a beautiful and relevant image that your readers will be proud to pin, so use bright colors and sleek graphics to people to love and share.
- Relevant Quotes From Guest
Guests and friends will definitely grace your wedding. A wedding without one or two guests speakers may be dull and so you need to feature one guest quote about your event. Although it’s not reasonably okay to disclose who your guests are, much of your audience may not even know who this person is or what they’re about.
By posting their quotes, you’re telling your audience what to expect on your big day and that they will learn a relevant lesson. Make the quotes and images shareable, most importantly.
- Post Continual
Of course, your audience needs an update of anything towards the wedding. They expect an update on the dates, theme, and venue details.
Grab the photos of your wedding spot and talk about it continually. Choose a romantic getaway from the Caribbean and get your audience want to visit here early in advance. Who can resist the charm of Royal Barbados, a perfect spot for a total romance and relaxation, under the Caribbean sun!
- Host a live video session on Facebook or Snapchat
Live videos are currently gaining immense popularity. Live videos will make your viewers ask questions which you can answer immediately concerning your event. You could also host a Snapchat story Q&A session to encourage participants to ask you questions about your big day.
While doing a live video, use a beautiful image to catch followers’ attention and make you definitely stand out to your Facebook fans definitely. Encourage them to interact with you on other social media platforms to foster trust in you and your wedding event.