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सोशल मीडिया डे – जानिए क्या है सोशल मीडिया

सोशल मीडिया एक प्रकार का ऐसा मीडिया संसार है, जहां सूचना का अपार महासागर है। यहाँ पर जो जानकारी चाहिए हो वो तुरंत एक बटन दबाने पर ही मिल जाती है। पिछले कुछ वर्षों में सोशल मीडिया के उपयोग में अप्रत्याशित रूप से वृद्धि हुई है तथा इसने दुनिया भर के लाखों उपयोगकर्ताओं को एक साथ जोड़ लिया है। सोशल मीडिया अपनी सकारात्मक भूमिका अदा करता है, जिससे किसी भी व्यक्ति, समूह, देश, संस्थान आदि को आर्थिक, सामाजिक, सांस्कृतिक, राजनितिक रूप से संपन्न व समृद्ध बना सकता है। सोशल मीडिया की वजह से कई सारे विकासात्मक कार्य हुए है, जिसने समाज को लाभ पहुंचाया है, समाज की आर्थिक स्थि‍ति को सुधारा है।

सोशल मीडिया ने आज आदमी के लाइफस्टाइल को पूरी तरह से चेंज कर दिया है। कोई भी छोटा या बड़ा काम हो वो पूरा होगा तो सिर्फ सोशल मीडिया की वजह से ही। शॉपिंग, कम्यूनिकेशन, ब्रैंड प्रमोशन और अपने दोस्तों और परिवार वालों से जुड़ने जैसी तमाम चीज़े सोशल मीडिया के जरिए पूरी हो जाती हैं। 1997 में पहला सोशल मीडिया प्लेटफॉर्म, Sixdegrees लॉन्च किया गया था, जिसकी स्थापना एंड्रयू वेनरिच (Andrew Weinreich) ने की थी। इस वेबसाइट में यूजर्स के लिए अपने दोस्तों और परिवार वालों से कनेक्ट रहने के लिए लिस्टिंग, बुलेटिन बोर्ड और प्रोफाइल जैसे तमाम फीचर्स दिए गए थे।

सोशल मीडिया समाज में आज इसका बहुत ही बड़ा योगदान है। इसके साथ ही सोशल मीडिया समाज के सामाजिक विकास में भी सहयोग करता है। आज कल का जो दौर है, उसमें सोशल मीडिया एक बहुत ही महत्वपूर्ण भूमिका निभाता है। जो व्यवसाय में मददगार होने के साथ-साथ कई सारी गतिविधयों में संचार का एक सशक्त माध्यम है, जिसका प्रभाव हर व्यक्ति पर पड़ता है। जिस प्रकार सोशल मीडिया ने आज समाज में अपनी पहचान और जो जरुरत बनाई है जिसके बिना तो जीवन की कल्पना करना बहुत ही मश्किल है, अब मुश्किल तो होगा ही, क्योंकि सिर्फ एक बटन दबाते ही तुरंत आपके पास सुचना का अथाह सागर जो मिल जाएगा। आप कुछ सेकेंड में पूरी दुनिया की खबरों से वाकिफ हो सकते हैं।

इन दिनों सोशल नेटवर्किंग साइट से जुड़े रहना सबको पसंद है, भले वो बूढ़ा हो या बच्चा। सोशल मीडिया के कई सारे उपयोग है जो व्यवसाय से लेकर, उच्च शिक्षा, ऑनलाइन रोजगार, समाचार माध्यम, सामजिक मुद्दों पर जागरूकता पैदा करना और भी कई सारे ऐसी जगह है जहां सोशल मीडिया अपना वर्चस्व रखता है।

सोशल मीडिया के माध्यम से ही राजनितिक पार्टियों का चुनाव के लिए प्रचार हुआ है। किसी को न्याय दिलाने में मदद की है तो किसी जरुरतमंद तक जरुरत पहुंचाई है। सोशल मीडिया की वजह से कोई भी व्यक्ति लोकप्रिय हो सकता है, इंस्टाग्राम, फेसबुक, ट्विटर जैसे कुछ प्रमुख प्लेटफॉर्म्स है जिस से अपना टैलेंट को बाहर दिखाया जा सकता है और मशहूर बना जा सकता है। साथ ही सोशल मीडिया लोगो तक विज्ञापन पहुंचाने का बहुत ही अच्छा जरिया है जिससे व्यापार में अच्छा मुनाफा पाया जा सकता है।

लेकिन जिस चीज़ के फायदे हैं, उसके कई नुकसान भी होते है। छोटे बच्चे लत के रूप में इसका अत्यधिक उपयोग कर रहे है, जिससे उन्हें अनिंद्रा व कमजोरी जैसी बीमारियां हो जाती है। ये बच्चों में खराब मानसिक विकास का भी कारण बनता जा रहा है। अगर देखा जाए तो सोशल मीडिया समाज में एक बहुत ही उपयोगी चीज है, जिसने हमारे कई सारे कामो को आसान बना दिया है। पर कुछ लोग है वो इसका उपयोग सही रूप में नहीं करते है जिस वजह से सोशल मीडिया एक अभिशाप के रूप में समाज में उभर कर आता है। एक कहावत भी है की ‘अति हर चीज की बुरी होती है’ उसी प्रकार सोशल मीडिया का भी ज्यादा या गलत उपयोग करने से आपको इसके नकारात्मक नतीजे ही मिलेंगे।

सोशल मीडिया आज समाज में बहुत ही महत्वपूर्ण है। हर सिक्के के दो पहलु होते है कुछ सकारात्मक तो कुछ नकारात्मक उसी प्रकार सोशल मीडिया के कही सारे नुकसान भी है पर वो तो व्यक्ती व उनके विचार पर निर्भर करता है की वे सोशल मीडिया का किस प्रकार से उपयोग करते है। यदि सोशल मीडिया का सही तरीके से उपयोग किया जाए तो ये मानव जाति के लिए वरदान साबित हो सकता है।

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7 Tips To Play a Social Media Strategy for Your Wedding

Social media platforms offer everyone an opportunity to talk to the world about an event, product or service. After getting engaged, people tend to think of how to make people aware of the wedding plans and the like.

There’s so much to do through social media to get people to notice your event, but there are tips that make it easy to succeed in your social media strategy. The good bit is, it doesn’t cost a fortune to work out the tips. 

The following are social media strategy tips for your next wedding. 

 

  • Create an Instagram Business Account

 

The reason why I am insisting on a business account is that it has lots of useful options that ordinary accounts don’t have. An Instagram business account has the following options:

  • Contact buttons

With a business account, your profile will displace CTA features like Call, Email and Directions buttons directly above your feed. This makes it easy for visitors to contact you with a click of a button. You definitely grab the attention of many visitors with a click.

  • Link Your Pages

If you didn’t know, the owner of Instagram owns Facebook as well. Additionally, it is easier to link your Instagram business account to Facebook. Then it will be easy to share your feed in both places, respond to messages and reply to comments from inside Facebook.

  • Analytics

Analytics is apparently the best feature with a business account. This is because your account can track your engagement on your posts and display the statistics. This is the most useful information for generating new content, creating your Ad’s and engaging with your audience.

  • Swipe Up

It has been rumored that soon all Instagram business counts will receive the swipe up feature sooner or later. Currently, swipe up is only given to those with 10 thousand followers or more. 

 

  • Create A Hashtag

 

Hashtags work. They make your content viewable by anyone who has an interest in your event as it goes beyond just your followers. Hashtags can help you engage with friends by joining the conversation about your wedding. 

A hashtag in twitter helps you to reach beyond your follower list. While hashtagging about your wedding, use short word hashtags like #marywedspeter. Also, be careful to fill your content with too many hashtags, this may portray you as desperate and certainly dilutes your message. 

Even though hashtags are useful and drive engagement, they don’t always work on every single social media platform. They are not meant to be used on Facebook or LinkedIn. 

 

  • Design Ad’s To Promote The Event

 

Ads require little to no investment regarding money. However, if done correctly, it can help you reach a larger audience who you may not have connected with yet.

With Facebook Ads, for example, you can target a specific audience which is likely to get interested in your event.  

Always design a professional-looking Ad to give the best first impression. You can use a customizable template to help your event stand out. 

 

  • Post Images On Event Preparations

 

If you have a blog, the better. But that doesn’t mean social media can’t be of help.

There are plenty of plugins that prompt visitors to use or share the image. This will often lead to a reader sharing the image and spreading the word.

Ensure you post a beautiful and relevant image that your readers will be proud to pin, so use bright colors and sleek graphics to people to love and share. 

 

  • Relevant Quotes From Guest 

 

Guests and friends will definitely grace your wedding. A wedding without one or two guests speakers may be dull and so you need to feature one guest quote about your event. Although it’s not reasonably okay to disclose who your guests are, much of your audience may not even know who this person is or what they’re about.

By posting their quotes, you’re telling your audience what to expect on your big day and that they will learn a relevant lesson. Make the quotes and images shareable, most importantly.  

 

  • Post Continual

 

Of course, your audience needs an update of anything towards the wedding. They expect an update on the dates, theme, and venue details. 

Grab the photos of your wedding spot and talk about it continually. Choose a romantic getaway from the Caribbean and get your audience want to visit here early in advance. Who can resist the charm of Royal Barbados, a perfect spot for a total romance and relaxation, under the Caribbean sun!

 

  • Host a live video session on Facebook or Snapchat

 

Live videos are currently gaining immense popularity. Live videos will make your viewers ask questions which you can answer immediately concerning your event. You could also host a Snapchat story Q&A session to encourage participants to ask you questions about your big day. 

While doing a live video, use a beautiful image to catch followers’ attention and make you definitely stand out to your Facebook fans definitely. Encourage them to interact with you on other social media platforms to foster trust in you and your wedding event. 

 

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Udaipurians Joining DigiHakk For Advance Digital Marketing Course | Know More About It

Why Digital Marketing Course?

Digital Marketing a booming sector of the world. In this world of the internet, not much people know how it works and how to make money from it. Everybody is running for the old things rather than recognizing the upcoming opportunities. In INDIA it is one of the fastest growing and reliable thing. So many huge brands have moved to digital marketing from traditional marketing. And it is the best time to put your time and work into it.

In 2020, there will be as much money spent on mobile marketing as there is now spent on television marketing. So it is obvious the world will need more digital marketing entrepreneur or experts. There is no reason left why you should not go into it.

Thinking from where to learn?

Here comes the DigiHakk to help you out with this problem. DigiHakk teaches you all you need to know about Digital Marketing.

How to trust?

Here is the proof of Udaipurians completing their advance digital marketing course from DigiHakk successfully with satisfaction. And before completing the course most of them have started earning. Digital Marketing training form DigiHakk has helped many startups and businesses. DigiHakk does not focus on a fancy thing they focus on giving you the best in class knowledge.

Do you know why so many Udaipurians have been joining there?

Because of the best training system designed for you. And there is another benefit too that they give tools worth more than 75,000. And their fess is less than this. They have the best trainers to help you out.

How do I get paid after the completion?

You can work as a freelancer or do a job or start your own marketing agency and much more options. The course does not have any age restrictions. For the ones who are looking for a side course while pursuing your bachelors or masters, this thing will surely help you out.

So have any queries feel free to ask.

Here is the proof of our ex-trainees (Digital Marketing Course)

Contact Details

Website: http://digihakk.com/udaipur

Corporate Office: 13-14 Meenakshi apartment near Menaria Guest House

Udaipur, Rajasthan – 313001

Phone:+91-9414289839

Facebook: https://www.facebook.com/DigiHakk/

Instagram:https://www.instagram.com/digihakk/

Directions:

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‘Udaipurwale’ celebrates its 2nd anniversary!

As a ‘उदयपुरवाला,’ no one can deny knowing the much-acclaimed Facebook group of the city known as ‘Udaipurwale’. The Facebook group is a revolutionary one and one of its kind in the city. Today, the group celebrates its second anniversary. They say that behind a successful man there is a woman. The foundations of the hyperlocal group were laid when the admin was searching a particular thing for his wife. The founder, Mr. Zaheer Abbas tells in an interview, “The idea came to my mind while searching a particular thing for my wife. I thought there should be a single platform where I can ask and my friends get to know my needs and they help me find that particular thing.”

udaipurwale

Well, after this incident he started the group Udaipurwale which was formerly known as Ask.Find.Udaipur. The Facebook aimed at being a landmark in the domain of “community help”, which solves common problems of the residents of the city. The Facebook group is a hyperlocal community, where people of Udaipur can ask and find anything. From professional needs to suggestions and reviews of local businesses, Udaipurwale is a hit in rendering answers to all the queries. The Facebook group runs on a zero profit scheme. Approximately 71,000+ members are in the group.

Last year Udaipurwale organized a free blood group test camp to mark their first anniversary.

Today Udaipurwale has become Udaipur’s most popular Facebook group. The group is highly responsive and has an active participation of members and moderating team.

The Facebook group celebrated its 2nd anniversary week in a very interesting manner by organizing a series of Online Contests on the forum. The contests began on 15th May at all three groups of Udaipurwale (Udaipurwale, Udaipurwale Foodies and Udaipurwale Women) with a Photo With Maa Contest followed by 4 word Horror Story, True False, Identify the Location, Selfie with Makeup,Selfie without Makeup, Food Decoration, Spot the Difference, Photography, Debate etc. Nearly 55 brands and businesses joined hands with Udaipurwale to sponsor gifts for winners. The gifts were in form of cash vouchers and discount coupons. The summation of the total prize money went around 13 lacs, which is a big amount for a Facebook Group to give away. Excitingly, all sponsors were also group members.

Udaipurwale has become a major source of discovering almost everything thing, from a particular place or people of any profession to selling or buying particulars in and around Udaipur.

zaheer abbas

In an interview, Zaheer said, “Online communities and evolving of social network always allure me.” His inclination towards social network and an aspiration to provide solutions to the community has evolved a group, or one can say a platform that renders help to everyone at a much greater level.