How Udaipur Lantern Festival became Super hit without traditional promotion?

Udaipur had witnessed many annual public events held in past and even till now; most of these events are organized by either local government and administrative authorities or the dominating print media.

It seems next to impossible to organize any event in Udaipur without the help of Print Media or some handful of non-profit organizations. But the Udaipur Lantern Festival 2015 has smacked down all these contemplations by pulling more than 3500 people just by promoting the event online.

No Pre Event News in any Newspapers, No Pasting Posters on city walls, No Pamphlets, No FM announcement even no banner advertisement, just a pure online publicity and the result was overwhelming, the crowd enjoyed to fullest, the sponsors were more than happy and what next? People are just waiting for next ULF 2016.

How they did it? Who are people behind ULF? Are they event Management Company? – NO.

The ULF is every year organized by a group of youth mostly students under the banner of UdaipurBlog.com a local blog which publishes city centric articles, local social issues, news and fantastic photos on their facebook page. There is nothing more than this to answer Who are Behind ULF?

But on the other side, there are few points which I would like to explain on How ULF 2015 Became Successful (without any traditional promotion)

Before moving further, let me clear that I am not an employee of UdaipurBlog.com, nor I’ve been paid to write this piece. What made me interested in writing this is just a dedication and extra ordinary management skills of UB team which left not only me but many people completely impressed. It also successfully raised the eyebrows of traditionalist who underestimated the power of social media.

 

Idea of “The Sky Lantern”

Udaipur Lantern Festival - Amos Chapple
Photo By : Amos Chapple

Everything new is always attractive and Sky Lanterns did the same, ULF is perhaps the first event which has full fledgedly promoted Sky Lanterns in Udaipur as a best alternative to fire crackers on Diwali this also gave a social message of being environment friendly and less hazardous way to celebrate the festival.

Organizers are Youth

Team UdaipurBlog

Trend setters are always been followed and youth are the biggest trend setters, most active and responsive than any age group. ULF has benefit of a team of youth as organizers who have their own friend circles combining to become a big cluster of Army of Youth – energetic, enthusiastic and fun loving.

Additional value of Music, Dance, Food, Selfie

selfiequeen udaipur

Unlike from previous years when ULF event used to be held at Fatehsagar, a public place with limited resources, this time the venue was a private property, loaded with all facilities and amenities to make everything well organized, safe and entertained. Moreover, apart from just lighting a sky lantern, audience has many options to amuse them through live music and dance, food stalls and even a place specially designed to take selfies.

And the most important part of the entertainment was, inviting some of the biggest youth icons and most popular people of city like Priyansh Paliwal, Sumit Lekhari, Dj Lovenish and RJ Himanshu which added priceless pearls on the crown of ULF-2015.

 

Choice of Promoters

Promotors of ULF2015

ULF successfully convinced all major online brands and youth groups to be the promoters; in return they got free branding at venue and exclusive access to the coverage. Brands like UdaipurTimes.com, InstaUdaipur, Allevents.in, AIESEC, BeautifulJaipur, JaipurCityBlog, Action Udaipur etc who effectively promoted ULF on their platforms and helped in pre event promotions.

 

Sponsors were youth centric

Sponsors ULF2015

To manage the large crowd is easier than entertaining a large crowd. Such arrangements should be done carefully and efficiently and it requires funding. ULF didn’t fall for funding but chose to approach selective brands that can get value for their money. Some of the sponsors of the event were WittyFeed a website publishing viral content, KPlanners and Believe Happenings are event management companies run by young entrepreneurs, Rnold Gym, UBER Cab and Rosava – Packaged Drinking Water are other brands who backed the event.

 

Planning and Coordination – Key to Success

By the team of volunteers, promoters, partners and fans of previous year’s ULF. The team promoted the event online 12 days prior with lots of positivity. The promotion encouraged curiosity among those who didn’t heard about Lantern Festival or never attended those which held in previous years.

Everyone is now online so the next challenge was spreading the reach and touching most of the online local crowd. Here UdaipurBlog’s page which has more than 150 thousand LIKES helped, those who are left was covered through news site UdaipurTimes.com which has another 150 thousand monthly readers. Beside this individual post of ULF on personal walls touched many more thousands.

The combination of every point mentioned above including the perfect timing and date of the event turned it one of the most liked, most successful, youth centric and completely online powered event with effective use of social media.

 

Nextyear ULF2015

 

Click Here to See Photos of Udaipur Lantern Festival 2015

[Photos] Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

“You ask me what I want this year
I try to make this kind and clear
I don’t need boxes wrapped in strings 
or fancy love and empty things
Just a chance that maybe we’ll find better days from here”.

ULF2015 - Photo By: Rohit Kothari
ULF2015 – Photo By: Rohit Kothari

The 4th Udaipur Lantern Festival ended on a good note of “Light for a Cause”.

Conducted by UdaipurBlog from past 3 years, This year “Udaipur Lantern Festival 2015” event got organized with newness and much excitement on even bigger scale than before. An old wine in a new bottle, the event came up with a counterpart completely new and unique to the city to promote this “fest for a cause”.

The cause to help the poor souls who have been deprived from all the basic needs of life, the needy who are helpless, homeless, by sharing a portion of the collective amount garnered in the event to Ashadham Charitable Foundation.

The add-ons of Music, DJ, Food, Fun, acted not only as icing on the cake but turned out as complete entertainment package for the people present at the venue.

ULF2015 - Photo By: Rohit Kothari

The #ULF2015 event started with an overwhelming response from the people of Udaipur. Attendees, irrespective of their ages, groups engaged themselves in the event’s fun and liveliness. Lighting of lanterns followed by Performances from Priyansh Paliwal, Sumit’s Academy of Dance & Arts and DJ Lovenish increased the beauty of this wonderful event. The Show was hosted by: RJ Himanshu

Adding on, we were honoured to have the presence of the most revered dignitary of Udaipur, IAS Rohit Gupta (District Magistrate), who made this event even more special and memorable.

IAS Rohit Gupta - Udaipur Lantern Festival

 

Finally, we would heartily like to thank our

Presenter WittyFeed

Co-Sponsors- Rosava – Packaged Drinking Water & Rnold Fitness Gym,

Travel Partner – UBER 

Coordinated by: KPlanners

Strengthened by: Believe Happenings

Supporters – Frozen Apple Events, Techno India NJR, Cafe Meraki, Softoad Technologies, TIME Institute, The City Angle, Devasyah Studios, Astronomia Shoppe, Murdia Group, ScriptTechWeb, Candid Films, RJ27 Magazine, Aravali Group of Colleges, Pyrotech CCTV, Expert Offset, Xrated Accessories, J.M.B, GP Classes of Engineering, PizzaWorld, Territory of Fashion, Skull Fashion Studio, The Divine Store, Cafe Believe, DP Jewellers.

&

Promoters – UdaipurTimes, InstaUdaipur, BeautifulJaipur, AIESEC Udaipur, Rotary Club of Udaipur – Corporate, AllEvents.in, JaipurCityBlog, SoFoody, Cafe Brewmen, Mr. Sandwich, Cafe Rocks and ActionUdaipur

for the grandeur success of this event as a result of ardent team work and primarily our Janta for the enduring support it has showered on us. We are deeply touched by the love you expressed for us and took out your invaluable time to join and enjoy with us in this celebration of togetherness and joy.

We sincerely hope to come up with such awesome events in future too with a promise of much better arrangements, management and scale.

B’coz folks, “It’s not the ending, it’s just the beginning!” ☺

Last but not the least, enjoy the endless moments of happiness and joy captured in the shots below and spread this virus along. 😉 

Share More of your Clicks with us on info@udaipurblog.com

 

Photos by : Amit Gaur

Udaipur Lantern Festival 1

Udaipur Lantern Festival 1

Udaipur Lantern Festival 1

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Photos by : Amos Chapple

Udaipur Lantern Festival - Amos Chapple

Udaipur Lantern Festival - Amos Chapple

 

Photos by: Dimpy Chundawat

 

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

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Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

Udaipur Lantern Festival 2015

 

 

Photos by: Gajendra Pancholi

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Photos by : Mujtaba R.G.

Udaipur Lantern Festival

 

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

Udaipur Lantern Festival

 

Udaipur Lantern Festival - Team UdaipurBlog

[Invitation] Udaipur Lantern Festival 2015

The season of festival has begun, and so has the countdown for the most awaited event too.

Udaipur Lantern Festival 2015

Here’s presenting this Diwali, our very own fest of joy and togetherness, “Udaipur Lantern Festival 2015” for the beloved folks of Udaipur.

This event is Presented by WittyFeed
Co-sponsored by: Rosava – Packaged Drinking Water & Rnold Fitness Gym
Travel Partner: Uber

Event Coordinated by: KPlanners

Strengthened by: Believe Happenings

We are happy to let you know about our Awesome Supporters because of whom we plan to conduct the Event. – Frozen Apple Events, Techno India NJR, Cafe Meraki, Softoad Technologies, TIME Institute, The City Angle, Devasyah Studios, Astronomia Shoppe, Murdia Group and AIESEC Udaipur.

Also our superb Promotors : UdaipurTimes.com, AllEvents.in, InstaUdaipur, BeautifulJaipur, JaipurCityBlog, Rotary Club of Udaipur – Corporate, ActionUdaipur.

UdaipurBlog has been celebrating this joy of festivity and peace with Udaipurites from past three years with extremely successful response, and thus, this year #ULF2015 will be marked with even bigger picture and craziness.

The main highlight of “Udaipur Lanterns Festival 2015” event will be its uniqueness from last three events.

Coming up with some fresh add-ons of Music, DJ and FUN, we will not only make your evening a blast but also a definite souvenir for life!

Live Music Performance by: Priyansh Paliwal

Anchored by: Rj Himanshu

DJing By: DJ Lovenish

Dance Performance by: SADA

This event is even more special because of its sincerity to support a cause. UdaipurBlog is all set to commemorate this Diwali by celebrating “Light for a Cause“.

For every Pass that you buy, a significant portion of it will be donated to help the needy souls.

Now it’s your chance to show the same love and support.

So everyone, be our guest, our partners; Join us to make this fest, the most worth it event EVER!!

“Share your Best Clicks with Hashtags #ULF2015 and #LoveForWitty on Instagram & Facebook and Win Get a chance to Win 2 iPods and Exciting Prizes”

Imprint the following date and place in your mind.

Date: 8th November, 2015
Time: 5.30p.m. Onwards
Venue: Ashoka Palace, 100 ft. Road

Don’t forget to be there… 😉